Selling Yoga
Kucinskas writes that Jain describes "contemporary postural yoga" as "a new product that formed through dialogical interactions between Indians and Westerners from the nineteenth century to the present", building in "transnational cultural elements" like military callisthenics and modern medicine.Pingatore finds Jain's first two chapters "brilliantly" summarize the research of the major scholars of yoga including David Gordon White, Joseph Alter, Christopher Key Chapple, Mark Singleton, Sarah Strauss, Elizabeth De Michelis, and Hugh Urban.Pingatore argues, too, that Jain "ferociously" deconstructs the East/West, Us/Them dichotomised understanding, in Chapter 3 showing that modern yoga systems grew "in response to transnational [consumer] cultural developments".On the other hand, Pingatore observes that while Jain argues that modern yoga defies attempts at definition or regulation, and disagrees that it is spiritual, she claims that it is a "body of religious practice".Pingatore remarks the absence of gender in Jain's account, writing that this is surprising given that yoga practitioners are predominantly female, young, affluent, fit, and white.
Modern yogaOxford University Pressyoga as exerciseElizabeth De MichelisMark Singletonphysical cultureIndiana University School of Liberal ArtsSouthern Methodist UniversityRice UniversityJournal of the American Academy of ReligionYoga in advertisingcounterculturebrandingcommercialisationHindu nationalistJoseph AlterNova ReligioJournal of American StudiesBuddhistIda C. CraddockPierre BernardSir John WoodroffeSociology of Religioncallisthenicsmedicineyoga practitioners are predominantly femaleReligionDavid Gordon WhiteHugh UrbanIndiana UniversityAlter, JosephSingleton, MarkAsanasList of asanasStanding asanasDownward dogLotus positionMeditation seatsSun SalutationTree poseWarriorDrishtiNamastePranayamaVinyāsaHasta VinyasasTeacher trainingBritish Wheel of YogaEuropean Union of YogaAndré Van LysebethYoga AllianceTherapyYoga using propsAccessible yogaTrauma-sensitive yogaRestorative YogaYoga nidraInternational Association of Yoga Therapists • Richard MillerJanice GatesCompetitive yogaInternational Day of YogaAsana JournalYoga JournalYoga brickYoga matAngela FarmerHugger MuggerYoga pantsLululemonEarly modern yogaVivekanandaRaja YogaHarmonial gymnastics/yogaMarguerite AgnielMary Bagot StackGenevieve StebbinsB. C. GhoshK. V. IyerSeetharaman SundaramParamahansa YoganandaAutobiography of a YogiHot yogaScience of yogaSexual abuse by yoga gurusMatthew RemskiYoga and cultural appropriationIn advertisingFor childrenFor womenGeeta IyengarYoga tourismHybridsNaked yogaMindful YogaFrank Jude BoccioAnne CushmanJon Kabat-ZinnCyndi LeePhillip MoffittAcroyogaPaddleboard YogaAerial yogaBeer yogaAmericaYoga for HealthLilias, Yoga and YouBritainLyn MarshallFranceGermanyRussiaSwedenRachel BrathenSelvarajan YesudianYoga Tradition of the Mysore PalaceYoga in Modern IndiaA History of Modern YogaPositioning YogaYoga BodyThe Subtle BodyThe Path of Modern YogaRoots of YogaThe Story of YogaEnlighten Up!Breath of the GodsSchools