The idea had been to keep Macy's, which had announced plans to start construction on the block in 1901, from becoming the largest store in the world.[2] In September 2021, Macy's accused the billboard's owner Kaufman Realty of negotiating to lease the space to an online retailer before Macy's most recent lease expired that August.Macy's claimed that the lessee was almost certainly Amazon and filed for an injunction preventing Kaufman from leasing the space to a competitor.[3][4] Kaufman denied that he had communicated with Amazon but did not otherwise dispute the claim it was trying to lease the space to a Macy's competitor.[5] Notes Sources This article about a building or structure in Manhattan is a stub.