It was located at 1567 Broadway, at the southwest corner with 47th Street, and seated approximately 1,100 patrons.The theatre was built by the Shubert family on a site previously occupied by the Mathushek & Son piano factory.[3] Oscar Hammerstein II made his debut as librettist in January 1920 with Always You,[4] which was followed by a successful revue by Arthur Wimperis, As You Were.[5] In July 1920, Poor Little Ritz Girl opened, with some songs by Rodgers and Hart and others by Sigmund Romberg and Alex Gerber.Under the names Odeon, then the Forum, and finally Movieland, the theatre played movies until 1988, when the Shuberts sold it.