Wensleydale cheese fell to low production in the early 1990s, but its popularity was revitalized by frequent references in the Wallace & Gromit series.A little ewes' milk was still mixed in since it gave a more open texture, and allowed the development of the blue mould.[1][13][14] George Orwell rated Wensleydale second behind Stilton in his 1945 essay "In Defence of English Cooking".[18] When the 2005 full-length Wallace & Gromit film, The Curse of the Were-Rabbit, was released, sales of Wensleydale cheeses increased by 23%.There is a glimmer of hope the shop may have this variety of cheese, only for the proprietor to reveal that his name is Arthur Wensleydale, and he thought he was being personally addressed.