Ambemohar is a fragrant rice variant grown in the foothills of the Western ghats region of the state of Maharashtra in India.The word Ambemohar means mango blossom in the Marathi language, which is spoken in the state of Maharashtra where the cultivar originates.In Mulshi region of Pune district, it is used for making ‘Vapholya’ - A traditional food item prepared during Makar Sankranti festival.[9] Mulshi Taluka sub-division of Pune district in the eastern foothills of the Sahyadri range has been granted the Geographical Indication for Ambemohar.So, retailers in Maharashtra, pass off lookalikes as original Ambemohar to gain higher profit margins.