KMSP-TV also serves the Mankato market (via K35KI-D in nearby St. James[2] through the local municipal-operated Cooperative TV (CTV) network of translators[3][4]), even though that area already has a Fox affiliate of its own.KMSP-TV is also carried in Canada on the Rogers Cable system in Thunder Bay, Ontario, on Tbaytel, and on Bell MTS Fibe TV in the province of Manitoba.[6] At the time, the station was in negotiations with Metro-Goldwyn-Mayer to acquire the Twin Cities television rights to the company's films, along with selling a 25 percent stake in KMGM-TV to the studio.[21][22][23] After taking control, NTA expanded KMGM-TV's hours of operation as part of an overhaul of channel 9's schedule that also included the addition of newscasts.[27] National Theatres, a theater chain whose broadcast holdings already included WDAF AM-TV in Kansas City, began the process of acquiring NTA in November 1958;[28] in April 1959, it purchased 88 percent of the company.[32] In 1971, KMSP built a new tower in Shoreview, while the studios and offices relocated in 1972 to Edina on York Avenue South, across from Southdale Shopping Center.In early 1978, to cash in on ABC's improved ratings, KMSP re-branded itself "ABC9" (approximately 20 years before the use of a network's name in a station's on-air branding became commonplace among U.S. affiliates), and retooled its newscast.Channel 9 then attempted to affiliate with NBC, thinking The Tonight Show would be a good lead-out from their 10 p.m. newscast, despite low prime time ratings.[32] The affiliation switch occurred on March 5, 1979,[9][32] and KMSP debuted its new independent schedule featuring cartoons, syndicated shows[32] and even the locally based American Wrestling Association,[35] with much of the station's programming having been acquired from WTCN-TV.[41] Fox then signed an agreement with KITN (channel 29, now WFTC) to become its new Twin Cities affiliate, and KMSP reverted to being an independent station full-time.[42] By the early 1990s, Fox had exploded in popularity; it had begun carrying strong shows that were starting to rival the program offerings of the "Big Three" networks and had just picked up the broadcast rights to the NFL's National Football Conference.The move was made easier when, in July 2001, Fox agreed to trade KTVX and KMOL (now WOAI-TV) to Clear Channel Communications in exchange for WFTC,[53] a transaction completed that October.Finally, in 2014, with the launch of Xploration Station which replaced Weekend Marketplace which WFTC carried, KMSP-TV began clearing the entire Fox network schedule for good.[24] The station, which had long been a distant third to WCCO-TV and KSTP-TV in the Twin Cities news ratings, began an aggressive campaign in 1973 to gain ground against its competition.One botched campaign for a news series on venereal disease, in the spring of 1974, resulted in lawsuits from two young women that claimed that their likenesses were used in promos without their permission, thus damaging their reputations.[32] By the fall of 1975, Boyett and Bremen would be gone, replaced by respected veteran newsman Don Harrison and the station's first female anchor, Cathie Mann.Outside of UPN's Star Trek series, the rest of the network's programming schedule struggled outside of cities, a particular issue that affected KMSP as a statewide superstation with a wide rural footprint.On June 16, 2006, during one of the station's newscasts, KMSP broadcast a "video news release" about convertibles produced by General Motors without required attribution that it was distributed by the auto giant.[59] On March 24, 2011, the FCC levied a $4,000 fine against KMSP for airing the video news release without disclosing the corporate source of the segment to its viewers, following complaints filed by the Free Press and the Center for Media and Democracy in 2006 and 2007.