The stations share studios in the Renaissance Center office complex on South 60th Street in West Allis; WBME-CD's transmitter is located in Milwaukee's Lincoln Park.Therefore, the station is simulcast in 16:9 widescreen standard definition on WDJT's second digital subchannel in order to reach the entire market.Sinclair Broadcast Group–owned WVTV (channel 18) and WCGV-TV (channel 24) decided to focus more on their WB and UPN programming (which were later replaced by The CW and MyNetworkTV in September 2006) instead of running occasional sports coverage (which often preempted the network schedules, much to the annoyance of the local fanbases of each of the two network's shows); WCGV retained broadcast rights for the Milwaukee Bucks until the end of the 2006–07 season, and took themselves out of the race for local college and high school sports rights; there was also a lack of interest on the part of FSN North, which wanted to focus on teams with statewide interest, not just within the Milwaukee metro area.Weigel then encouraged viewers to call and write TWC and Charter Communications to add the station to their lineups in the wake of being the Milwaukee station that would air the WIAA high school basketball championships, using promotions on WDJT and in local newspapers to send the message.After securing cable carriage, the station began to identify only by the WMLW call letters and rarely mentioned its over-the-air channel number except in a few promotions, and visually in FCC-required identifications.In September 2004, Fox's 4Kids TV block moved to the station from WCGV, after that station decided to stop carrying Fox children's programming, the block aired on WMLW in lieu of WITI, which had no interest in airing the Fox-supplied children's programming.The station had a minor logo change in December 2010, keeping the same general theme but utilizing a different font.[6] On August 15, 2018, local Entercom station WMYX-FM (99.1) entered an agreement with Envision Networks to begin carrying Weigel's gold adult contemporary radio format MeTV FM (which is nationally distributed by Envision and matches the main Chicago playlist song-for-song) over WMYX's second HD Radio subchannel, which is cross-promoted by Weigel with WBME-CD, and the first market outside Chicago to carry both a MeTV station and a MeTV FM station.