WCGV-TV
On January 8, 2018, WCGV-TV's broadcast license was surrendered after Sinclair sold the station's spectrum in the 2016 Federal Communications Commission (FCC) incentive auction.The station joined Fox on the condition that it be allowed to preempt The Late Show, which by the time WCGV acquired the affiliation had lost Joan Rivers as its host and was not doing well in the ratings.Although WCGV was the senior partner, the combined operation was based at WVTV's original studio facility near North 35th Street and Capitol Drive.This arrangement prompted Jesse Jackson and his Rainbow/PUSH coalition to bring forward litigation, citing their concerns on racial issues in the face of one entity holding two broadcast licenses in a single market.It also received complaints from vocal Star Trek fans who had to pull in Voyager via over-the-air antenna from those out-of-market stations, switch to the Dish Network or PrimeStar satellite services for their "superstation" packages, or acquire the episodes through tape trading.WCGV-TV carried the 2017 Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race at Bristol Motor Speedway from NBC on August 19, 2017, for WTMJ, which was committed to a preseason Green Bay Packers football game.The studios of WVTV/WCGV are located a half-mile south of Lincoln Creek and the building and technical equipment belonging to the stations suffered major damage, forcing channels 18 and 24 off the air for the majority of the time after 6 p.m. on July 22 until the early morning of July 24; the two stations, once they returned to the air, had their programming fed into their master control facilities via another unknown Sinclair master control.On June 6, 2012, Sinclair received approval from the Milwaukee Common Council's Zoning, Neighborhoods and Development Committee to move to an existing building near the 41/145 Interchange on Milwaukee's northwest side on Calumet Road in the Park Place office park and install receiving satellite dishes, generators and a studio/transmitter link tower, with full Common Council approval coming a week later on June 12.[14][15][16] From June 2012 until the end of December 2013, the engineering and master control of WVTV/WCGV transmitted 16:9 syndicated programming in full screen, but in standard definition as a stopgap solution until the move to the new studios.At first, it was expected that WCGV's channels would be merged onto WVTV's spectrum in a formal channel-sharing agreement, by which Sinclair would continue to retain both licenses on one multiplex.[17] Sinclair, Weigel Broadcasting, and Milwaukee PBS decided on a switch date of January 8 for their various local spectrum moves, and WCGV left the airwaves at 5 a.m. that morning.Though the wind-down of WCGV ultimately did not result in the intended acquisition of WITI, the smooth transition of WCGV's branding and schedule to a WVTV subchannel resulted in Sinclair repeating the technique in a number of their markets to consolidate affiliations onto stations directly owned by Sinclair rather than its sidecar companies, especially with its Fox affiliates in major markets, while retaining their distinct and local brand identities.In 2013, the station became the Milwaukee outlet for the Monday night show Locker Room, an unofficial Packers football analysis program produced by Green Bay's WFRV-TV.Currently, Stadium has no host station in the market (though it is easily available through several streaming venues without cost), and channel 24 only carries the few Milwaukee Panthers men's basketball games which are cleared on Stadium as part of their broadcast agreement with the Horizon League, along with Saturday afternoon college football games beginning with the 2019 season after the move of all ACC rights to ESPN's ACC Network.In the summer of 2018 the station began to carry weekend home games for the Midwest League's Wisconsin Timber Rattlers, the Grand Chute–based Class A affiliate for the Brewers.[23] On December 31, The Tube was dropped by WCGV due to new E/I regulations put into effect by the FCC and The Tube not immediately inserting E/I programming within its schedule, effectively putting the burden on local stations to carry such programs; the network ceased operations on October 1, 2007, due to several factors likely including the discontinuance of the Sinclair carriage deal.As part of the SAFER Act,[29] WCGV kept its analog signal on the air until March 4 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.
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