The CW is also available in Canada on pay television providers through stations owned-and-operated by Nexstar and on affiliates owned by others that are located within proximity to the Canada–United States border (whose broadcasts of CW shows are subject to simultaneous substitution laws imposed by the Canadian Radio-television and Telecommunications Commission, if a Canadian network holds the broadcast rights); it is also available through two Nexstar-controlled stations that are classified in the United States as superstations – New York City-based de facto flagship[a] WPIX and Los Angeles-based secondary flagship KTLA.[11] However, over the subsequent 11+1⁄2 seasons, both were able to air several series that became quite popular (such as Buffy the Vampire Slayer, Star Trek: Voyager, The Sentinel, 7th Heaven, Dawson's Creek, Charmed, Smallville, Everwood, Gilmore Girls, Reba, The Steve Harvey Show, and America's Next Top Model).[12] Chris-Craft Industries, Viacom, and Time Warner officials had discussed a possible merger of UPN and the WB as early as September 1995, only eight months after their respective launches; however, discussions ultimately broke down over issues on how to combine Chris-Craft and Tribune Broadcasting's station interests in the proposal to merge the networks, since the two companies' station portfolios overlapped with one another in several major markets.[20] In May 2006, The CW announced that it would pick up a combined thirteen programs from its two predecessors to air as part of the network's inaugural fall schedule: seven series held over from the WB (7th Heaven, Beauty and the Geek, Gilmore Girls, One Tree Hill, Reba, Smallville and Supernatural) and six held over from UPN (America's Next Top Model, Veronica Mars, Everybody Hates Chris, Girlfriends, All of Us and WWE SmackDown!).[28] On May 9, 2008, The CW announced that it would lease its Sunday lineup (then running from 5:00 p.m. to 10:00 p.m. Eastern and Pacific Time)[29][30] to production company Media Rights Capital (MRC).This led to speculation within the industry (including a May 16, 2008, article in The Wall Street Journal)[12] that CBS, Time Warner or both companies might abandon the venture if ratings did not improve.However, The CW's fortunes were buoyed in the 2008–09 and 2009–10 television seasons thanks to increased ratings among females in the 18–34 demographic and the buzz that some of its newer series (such as Gossip Girl, 90210 and The Vampire Diaries) had generated with audiences.The debut of Archie Comics-based Riverdale signaled the network's foray into mining their parent studio's library of IP to create new television series based on recognizable properties.While it met with poor ratings, Dynasty proved lucrative thanks to the Netflix output deal and international syndication,[43] which earned CBS Studios millions of dollars per episode.[17] Selling CW series like Dynasty to Netflix and overseas markets was so profitable for Warner Bros. and CBS that the network almost stopped cancelling shows, and expanded its broadcast schedule.[90] On the following day, Brad Schwartz was appointed as the president for the entertainment division, overseeing programming strategy, creative and brand development, and day-to-day operations.[99][100] It later appointed Betzy Slenzak as the vice president of unscripted programming on March 30, and Ashley Hovey as the network's first chief digital officer on April 11, 2023.[112] Nexstar CEO Perry Sook later stated that, beyond causing the delay of four scripted shows, the 2023 Writers Guild of America and SAG-AFTRA strikes did not have much impact on The CW's fall schedule, adding that they would not affect the network's future progress.For the 2006–07 season, The CW reached an agreement with American Eagle Outfitters to incorporate tie-ins with the company's aerie clothing line as part of the Content Wrap concept within the network's Tuesday night schedule, which included subjects in the commercials commenting on plot points in each of the shows.One example of this is WGN-TV in Chicago, who maintains a news department since it launched as a CBS affiliate in 1948; the station transitioned into a news-intensive outlet during its tenures with The WB and The CW, and retained a news-heavy format after disaffiliating from the network for eight years beginning in September 2016.[106] On February 14, 2023, the network said their LIV Golf coverage would be available in 100 percent of media markets in the United States, but encountered numerous affiliates that declined carriage of the tour, including all eight owned by Paramount Global.[138][139] Both the network and Nexstar were criticized by the National Press Club for participating in alleged sportswashing by the Saudi government following the assassination of journalist Jamal Khashoggi in 2018.[145] Outside of network programming, several CW affiliates have carried telecasts of basketball, football and in some cases, other collegiate sporting events (such as baseball or hockey) that are produced by syndicators, while a few carry games from local teams of major professional sports leagues such as Major League Baseball (the New York Yankees on WPIX) and the NBA (the Los Angeles Clippers on KTLA).The block's lineup initially consisted mostly of programs carried over from Kids' WB and 4Kids TV, before eventually adding first-run 4Kids-produced shows such as Chaotic as well as new seasons of Yu-Gi-Oh![149][150] The block was relaunched as Vortexx on August 25, featuring programs produced by Saban Brands such as Power Rangers Lost Galaxy and Digimon Fusion.Some Time Warner Cable subscribers around the country were unable to watch CW programming when the network debuted, as stations in several markets were not able to reach carriage deals with the provider to distribute the local affiliates.On February 2, 2007, Beaumont, Texas CBS station KFDM made its CW-affiliated subchannel available to Time Warner Cable customers in the market on channel 10.On April 20, 2007, ABC affiliate KVIA-TV in El Paso, Texas began broadcasting its CW-affiliated subchannel on Time Warner Cable channel 13.XETV (which is licensed to Tijuana, Baja California, Mexico under the ownership of Grupo Televisa but whose U.S. operations are programmed by Bay City Television) was not informed of Zell's deal until it was made public.Tribune Company president and CEO Peter Liguori said in a May 2014 discussion at the MoffettNathanson Media & Communications Summit that he was "not pleased with where The CW is [in regards to its ratings performance]", stating that the network "should not program to [young] people who don't watch [conventional] television".In particular, [CW CEO Mark Pedowitz] has put in place a programming strategy that will help the network appeal to a wider, more inclusive audience, which is important for our stations across the country.Complicating matters was the desire by The CW's then-parent companies, CBS and Warner Bros., to stream the network's programming as a standalone pay OTT service.[203] As part of the sale to Nexstar, Paramount Global's CBS News and Stations subsidiary was granted the right to withdraw its eight affiliates from the network—in Atlanta, Detroit, Philadelphia, Pittsburgh, Sacramento, San Francisco, Seattle and the Tampa Bay area—which was exercised on May 5, 2023, effective September 1, 2023.[227] The CW provides video on demand access for delayed viewing of full episodes of the network's programming through various means, including via its website at CWTV.com and its mobile apps for iOS and Android devices (with programs streamable over Wi-Fi and cellular networks), a traditional VOD service – The CW on Demand – that is available on most traditional cable and IPTV providers, and through content deals with Hulu, iTunes and Netflix.[244] In September 2020, the platform added over 300 hours of programming with additional seasons for existing shows and new series, such as 90210, Lost Girl, Nikita, and XIII: The Conspiracy.
Logo used from September 18, 2006 to January 13, 2024