Variety (magazine)
Variety's website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar.Variety has been published since December 16, 1905,[1][2] when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City.[5] The original logo, which is very similar to the current design, was sketched by Edgar M. Miller, a scenic painter, who refused payment.[6] The front cover contained pictures of the original editorial staff: Alfred Greason, Epes W. Sargeant (Chicot or Chic), Joshua Lowe, and Silverman.[7] The first issue contained a review by Silverman's son Sidne, also known as Skigie (based on the childish lisping of his name) who was claimed to be the youngest critic in the world at seven years old.Silverman's son Sidne succeeded him as publisher of both publications but upon contracting tuberculosis in 1936 he could no longer take a day-to-day role at the paper.[13] Green, the editor, and Harold Erichs, the treasurer and chief financial officer, ran the paper during his illness.Archerd broke countless exclusive stories, reporting from film sets, announcing pending deals, and giving news of star-related hospitalizations, marriages, and births.[22] For 20 years from 1989, Variety's editor-in-chief was Peter Bart, originally only of the weekly New York edition, with Michael Silverman (Syd's son) running the Daily in Hollywood.[25] In October 2012, Reed Business Information, the periodical's owner, (formerly known as Reed-Elsevier, which had been parent to Cahner's Corp. in the United States) sold the publication to Penske Media Corporation (PMC).[26][27] PMC is the owner of Deadline Hollywood, which since the 2007–2008 Writers Guild of America strike has been considered Variety's largest competitor in online showbiz news.In October 2012, Jay Penske, chairman and CEO of PMC, announced that the website's paywall would come down, the print publication would stay, and he would invest more into Variety's digital platform in a townhall.[31] October 2014 Eller and Wallenstein were upped to Co-Editors in Chief, with Littleton continuing to oversee the trade's television coverage.During this "Awards Season", large numbers of colorful, full-page "For Your Consideration" advertisements inflate the size of Variety to double or triple its usual page count.[citation needed] On December 15, 1906, Variety published its first anniversary number that contained 64 pages, double the size of a regular edition.[62] According to The Boston Globe, the Oxford English Dictionary cites Variety as the earliest source for about two dozen terms, including "show biz" (1945).In 2012, Rizzoli Books published Variety: An Illustrated History of the World from the Most Important Magazine in Hollywood by Gray.[69] Under the new management of Cahners Publishing, the New York headquarters of the Weekly Variety was relocated to the corner of 32nd Street and Park Avenue South.[69] Five years later, it was downgraded to a section of one floor in a building housing other Cahner's publications on West 18th Street, until the majority of operations were moved to Los Angeles.which housed the Daily's offices until 1988, after which its new corporate owners and new publisher, Arthur Anderman, moved them to a building on the Miracle Mile on Wilshire Boulevard.Writing reviews was a side job for Variety staff, most of whom were hired to be reporters and not film or theatre critics.[79] Those abbreviated names include the following:[7] Variety is one of the three English-language periodicals with 10,000 or more film reviews reprinted in book form.[100][101] In the late 1960s, Variety started to use an IBM 360 computer to collate the grosses from their weekly reports of 22 to 24 U.S. cities from January 1, 1968.The data came from up to 800 theatres which represented around 5% of the U.S. cinema population at the time but around one-third of the total U.S. box office grosses.In 1969, they started to publish the computerized box office compilation of the top 50 grossing films of the week based on this data.[105] The index was published until 1991 giving a history of comparable monthly and annual box office performance for the past 20 years.
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