While following the Gleichen Trail to Montana with his family, they awoke to the river valley covered by wild roses, Alberta's official flower.Notable artists A. Y. Jackson and H. G. Glyde, members of the Group of Seven, spent a summer in 1944 painting in the area.In 1972 the Severn Creek School was shut down as part of an Alberta wide education consolidating process and local children were bused to Standard and Drumheller.In 1977 a high school was founded using the old buildings of the town as classrooms and emphasizing practical, visual, music and the performing arts in its curriculum.Today Rosebud Theatre runs as a fully professional company that offers programming year round and is a tourist attraction drawing patrons from Calgary and Drumheller.