[8] David Voss, a veteran in the toy and entertainment business, was appointed as the division's head and Senior Vice President.[12] After Voss left the division in January 2016 for subscription service, Loot Crate,[13] Mattel placed PGP within Mattel Creations upon its formation along with its other two content production units: HIT Entertainment and the content creation team of American Girl at Middleton, Wisconsin.[26][27] On December 16, 2021, Mattel Films announced its first project based on outside intellectual property: Christmas Balloon, which is written by Gabriela Revilla Lugo.The film is intended to be based on the true story of a young girl who tried to send her Christmas message to Santa via a balloon.[28][29][30][31] In July 2022, Mattel Films and Skydance announced the development of a live-action movie based on the Matchbox die-cast toy vehicles.