DEJ Productions
Because DEJ was in the Blockbuster corporate umbrella during a period in which Viacom owned Blockbuster, DEJ could also sell the rights to Viacom's cable networks including Starz or Showtime while obtaining video rights to first run titles airing on the cable channels such as Whoopi Goldberg's made-for-Showtime film, Good Fences.[1] One of the founding partners, Dean Wilson, explained DEJ's philosophy on convincing filmmakers of their business model in an interview in 2002."[2] Because of some success in the home video marketplace with a few of the picked up films, DEJ ended its exclusive deal with Blockbuster to gain wider release of some of its breakout titles."As a company that's looking to grow over time, the objective is to find projects that are bigger and better," said DEJ VP of acquisitions Andy Reimer.[7] It received DEJ's entire inventory of 225 films, as well, in exchange for home video revenue sharing with Blockbuster.