The rebranded channel shifted focus to classic U.S. sitcoms from the 1970s through the 1990s including The Mary Tyler Moore Show, Murphy Brown, and The Fresh Prince of Bel-Air.[14] In June 2017, Wow Unlimited Media announced a strategic partnership with Bell, under which it would acquire an unspecified category B service to re-launch as a channel targeting children and young adults, in exchange for a minority equity stake in the company.[18] On March 12, 2019, Wow Unlimited Media issued a press release stating the date upon which the channel would be fully acquired has been pushed back to either May 31, 2019, or August 30, 2019 "to pursue sponsorships and partnerships".In its second-quarter earnings report, Wow stated that the company was "exploring strategic partnerships to structure a financially attractive business plan" for the network.[21] In an application sent to the CRTC, dated July 20, 2020, Wow Unlimited requested revocation of its broadcast license for Comedy Gold citing numerous reasons for abandoning the channel, including, but not limited to, the global pandemic, the growing dominance of online streaming services (specifically naming Disney+, Netflix, and Paramount+), the growth of direct-to-consumer AVOD platforms, the significant decrease in ad spending on traditional broadcast channels, the difficulty in acquiring quality content when competing against large multi-national companies such as Netflix, and the crash of the wireline children's TV market making a new network based around that programming unfeasible.
Comedy Gold logo used from August 2, 2010 to June 2012.