The studios and offices are located at the Bell Media building at 1717 Boulevard René-Lévesque East in Downtown Montreal.CITE-FM has an effective radiated power (ERP) of 42,900 watts, using an omnidirectional antenna from the Mount Royal candelabra tower.CITE-FM-1 is also easily heard in the southeastern portion of the Montreal market, and Telemedia likely used the similar calls for overall ratings purposes involving both stations.It played instrumental cover versions of popular songs, along with some French and English middle of the road (MOR) vocals.Over time, to attract younger listeners, the number of vocals increased while the instrumental music was scaled back.