[50] In April 2014, Twitter underwent a redesign that made the site resemble Facebook somewhat, with a profile picture and biography in a column left to the timeline, and a full-width header image with parallax scrolling effect.[116] On March 29, 2016, Twitter introduced the ability to add a caption of up to 480 characters to each image attached to a tweet,[117][118] accessible via screen reading software or by hovering the mouse above a picture inside TweetDeck.[124][126] Twitter announced a number of new and expanded partnerships for its streaming video services at the event, including Bloomberg, BuzzFeed, Cheddar, IMG Fashion, Live Nation Entertainment, Major League Baseball, MTV and BET, NFL Network, the PGA Tour, The Players' Tribune, Ben Silverman and Howard T. Owens' Propagate, The Verge, Stadium and the WNBA.[143] On October 21, 2021, a report based on a "long-running, massive-scale randomized experiment" that analyzed "millions of tweets sent between 1 April and 15 August 2020", found that Twitter's machine learning recommendation algorithm amplified right-leaning politics on personalized user Home timelines.[144]: 1 [145] The report compared seven countries with active Twitter users where data was available (Germany, Canada, the United Kingdom, Japan, France, and Spain) and examined tweets "from major political groups and politicians".[171] In 2023, the Super Follows feature was rebranded as simply "subscriptions", allowing users to publish exclusive long-form posts and videos for their subscribers; the pivot in marketing was reportedly intended to help compete with Substack.[177] In July 2021, Twitter began testing a "Shop module" for iOS users in the United States, allowing accounts associated with brands to display a carousel of cards on their profiles showcasing products.[197] San Antonio-based market-research firm Pear Analytics analyzed 2,000 tweets (originating from the United States and in English) over a two-week period in August 2009 from 11:00 am to 5:00 pm (CST) and separated them into six categories.[222] On August 3, 2016, Twitter launched Instant Unlock Card, a new feature that encourages people to tweet about a brand to earn rewards and use the social media network's conversational ads.The process is managed by FlockDB and takes an average of 350 ms.[233] On August 16, 2013, Raffi Krikorian, Twitter's vice president of platform engineering, shared in a blog post that the company's infrastructure handled almost 143,000 tweets per second during that week, setting a new record.[265] Twitter introduced the first major redesign of its user interface in September 2010, adopting a dual-pane layout with a navigation bar along the top of the screen, and an increased focus on the inline embedding of multimedia content.It is designed to further-unify Twitter's user experience between the web and mobile application versions, adopting a three-column layout with a sidebar containing links to common areas (including "Explore" that has been merged with the search page) which previously appeared in a horizontal top bar, profile elements such as picture and header images and biography texts merged into the same column as the timeline, and features from the mobile version (such as multi-account support, and an opt-out for the "top tweets" mode on the timeline).[327] After the sharing of images showing the killing of American journalist James Foley in 2014, Twitter said that in certain cases it would delete pictures of people who had died after requests from family members and "authorized individuals".[351][352] Critics accused the member organizations of being heavily skewed towards "the restriction of hate speech" and a Reason article expressed concern that "there's not a single uncompromising anti-censorship figure or group on the list".[357] Jarrod Doherty, senior product manager at Twitter, stated that the technology in place within Safety Mode assesses existing relationships to prevent blocking accounts that the user frequently interacts with.[356] In January 2016, Twitter was sued by the widow of a U.S. man killed in the 2015 Amman shooting attack, claiming that allowing the Islamic State of Iraq and the Levant (ISIL) to continually use the platform, including direct messages in particular,[358] constituted the provision of material support to a terrorist organization, which is illegal under U.S. federal law.[364] The same day, Twitter, along with Facebook, Google, and Microsoft, jointly agreed to a European Union code of conduct obligating them to review "[the] majority of valid notifications for removal of illegal hate speech" posted on their services within 24 hours.[372] After the onset of protests by Donald Trump's supporters across the US in January 2021, Twitter suspended more than 70,000 accounts, stating that they shared "harmful QAnon-associated content" at a large scale, and were "dedicated to the propagation of this conspiracy theory across the service".[377] In March 2021, Twitter suspended around 3,500 fake accounts that were running a campaign to influence the American audience, after the US intelligence officials concluded that the assassination of The Washington Post journalist Jamal Khashoggi was "approved" by the Saudi Crown Prince Mohammed bin Salman.[404] A February 2021 report from the company's Health team begins, "While the amount of CSE (child sexual exploitation) online has grown exponentially, Twitter's investment in technologies to detect and manage the growth has not.In a February report, employees wrote that Twitter, along with other Tech Companies have "accelerated the pace of CSE content creation and distribution to a breaking point where manual detection, review, and investigations no longer scale" by allowing pornography and failing to invest in systems that could effectively monitor it."[420] In that same vein, and with Sigmund Freud in mind, political communications expert Matthew Auer observed that well-crafted tweets by public figures often deliberately mix trivial and serious information so as to appeal to all three parts of the reader's personality: the id, ego, and superego.This can lead to an argument on a Twitter feed looking like a "debate roiling the country... regular people are left with a confused, agitated view of our current political discourse".[433] Twitter is banned completely in Russia,[434] Iran, China and North Korea[435] and has been intermittently blocked in numerous countries, including Egypt, Iraq, Nigeria, Turkey, Venezuela and Turkmenistan on different basis.[444] Twitter stated that between July 1 and December 31, 2018, "We received legal demands relating to 27,283 accounts from 47 different countries, including Bulgaria, Kyrgyzstan, Macedonia, and Slovenia for the first time."[445] As part of evidence to a U.S. Senate Enquiry, the company admitted that their systems "detected and hid" several hundred thousand tweets relating to the 2016 Democratic National Committee email leak.[446] During the curfew in Jammu and Kashmir after revocation of its autonomous status on August 5, 2019, the Indian government approached Twitter to block accounts accused of spreading anti-India content;[447] by October 25, nearly one million tweets had been removed as a result.[474] In November 2022, at the request of new owner Elon Musk, Birdwatch was rebranded to Community Notes, taking an open-source approach to deal with misinformation,[475] and expanded to Europe and countries outside of the US.The lawsuit alleges defamation by Media Matters following its publication of a report claiming that advertisements for major brands were displayed alongside posts promoting Adolf Hitler and the Nazi Party.[496][497] The most discussed event in Twitter history occurred on October 24, 2015; the hashtag ("#ALDubEBTamangPanahon") for Tamang Panahon, a live special episode of the Filipino variety show Eat Bulaga!
