[8] In 2010, Enex, an Icelandic firm, signed an agreement on digging for geothermal energy in Inner Mongolia and Shaanxi, China.[1][12] The majority of trade between the two nations consisted of seafood products, as it accounted for 94.3% of Icelandic exports to China between 2009 and 2011.[16][17] Þórhallsdóttir and Ólafsson have theorised this rapid growth in tourism was due to recent events where Iceland received significant media attention.[16][18] The first of which occurred in 2008, as Iceland economic collapse devaluated its currency making it a less expensive place to travel.[18] In addition, in the wake of the eruption, the government launch a tourism campaign called Inspired by Iceland.[24][25] It is a joint project between Aurora Observatory (AO), an Icelandic non-profit foundation, and the Polar Research Institute of China (PRIC).[28] Huang was the chairman of the board that consisted of the Icelandic ambassador to China, Kristín A. Árnadóttir, and the director of Beijing University's Poetry Center, Professor Xie Mian.[12][35] On 20 April 2012, during his visit, prime minister, Jóhanna Sigurðardóttir, and Premier Jiabao presided over the signing of a Memorandum of Understanding between the two countries.[25] The Icelandic prime minister, Katrín Jakobsdóttir, corrected the statement made by Vice President Pence.[38] It was stated that the Icelandic government was still considering whether to join the Belt and Road Initiative, but had not yet “opened up for it.”[25][38] On the same day that the FTA with was signed with China, President Grímsson founded the Arctic Circle.[41] Significant discussion was directed towards Arctic involvement in the Belt and Road Initiative, as well as renewable energy projects.[45][32][15][47] They had planned to invest $USD 200 million into the area in order to build a luxury hotel, spa and golf resort.[32][49] The offer was rejected by the government because, under Icelandic law, entities from outside the European Economic Area are prohibited from purchasing land.[15][48] The Icelandic interior minister, Ögmundur Jónasson and the figure responsible for making the decision, was suspicious of the offer.[45][47][46] He stated that “China has been very active in buying up land around the world so we need to be aware of the international ramifications.”[32][45][46][49] In 2006, Iceland's largest geothermal company, Orka Energy, and Sinopec (China Petroleum & Chemical Corporation) partnered in a joint venture called Shaanxi Green Energy Geothermal Development (SGE).[25][52] In February 2019, the Beijing Research Institute of Uranium Geology (BRIUG) and Arctic Green Energy signed a MoU that formalised their cooperation in geothermal exploration and application.[53][54] The MoU had a specific focus on high-temperature geothermal fields in China with the aim of developing projects that allow for electric power generation.[1][56] In October 2013, China National Offshore Oil Corporation (CNOOC), Eykon Energy and Petoro Iceland agreed upon a joint venture.[57][58][59] In January 2018, CNOOC announced that it would not renew its exploration licence due to insufficient evidence of potential fossil fuels and the hazardous environmental conditions of the area.