Vodafone live!
was the brand name for the multimedia portal service of mobile phone operator Vodafone, offering news content, picture messaging, instant messaging, email, and downloadable ringtones and games.[8] The service was marketed extensively,[9] using stars such as footballer David Beckham in the UK, Spain and Japan.[11] In the UK market its main competing WAP portals were O2 Active and Orange World.All handsets included a colour screen, a digital camera and the capability to send and receive email, SMS and MMS messages.was struggling against competitors i-mode and EZweb in Japan, and in 2006, it announced that its Japanese division will be sold to SoftBank Group.
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