Cheeka (dog)
Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram.The campaign was created by Mahesh V. and Rajeev Rao, senior creative directors at Ogilvy & Mather, Mumbai.Several telecommunications companies were competing for a share of the rapidly growing mobile phone market in India during the early 2000s."Man's best friend was the simplest analogy that could represent unconditional support", says Renuka Jaypal, National Business Director of O&M.Cheeka earned ₹150,000 for the campaign,[1] and appeared in Hutch ads, until the merger with Vodafone India, representing the network.
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