SFR was founded in 1987 in order for its then-parent company Compagnie Générale des Eaux (CGE) to start offering a 1G mobile phone service using the modified Nordic telecommunications standard NMT-F, to be operated in competition with the then-telephony incumbent France Télécom's Radiocom 2000 network.SFR also became the second French mobile network operator (after France Télécom) to launch 2G GSM services, which it did on 15 November 1992.In 1996, CGE spun off SFR and all its other telecommunications activities into a new holding company called SFR-Cegetel (later just Cegetel [fr]), which also became a competing provider of fixed-line telecommunication services, as well as a major ISP and a shareholder of the French operations of America Online (AOL), as part of AOL's European operations which AOL of the United States ran as a joint venture with the German conglomerate Bertelsmann.[6] Arnaud Montebourg, the French Minister for Industrial Renewal, triggered considerable concern when he stated that the Numericable/SFR deal was a certainty.On 15 February 2016, Numericable was rebranded as SFR in Belgium and Luxembourg, with the launch of new packages and the SVOD service Zive.