[7] On 28 May, the day after the festival ended, Emma de Caunes, the wife of Gorillaz co-creator Jamie Hewlett, confirmed the album's release via Instagram.[11][12] According to Stephen Thomas Erlewine of AllMusic, The Now Now includes elements of 1980s new wave and "yacht soul", which suggest the influence of disco and old-school hip-hop in Albarn's songwriting.[14] Clash magazine described its songs as "slick, mutant funk",[15] while Drowned in Sound noted a "breezy synth-pop style" that it compared with Gorillaz' earlier album Plastic Beach.[18] Corbin Reid of Uproxx said, "Stuttering synth melodies lock into and swirl around an impressive collection of different and varying drum patterns.[19] Lily Moayeri from Under the Radar said many of the lyrics are "set in or devoted to the city of Los Angeles", adding "The Now Now gives off the impression of a tour diary".[20] Finn from DIY called the album "A more spaced-out affair, stripped of its star-studded collaborations and bathed in the apparent apathy of the modern age".[28] "Humility" had been announced the previous day;[22] it was released with a music video, in which the fictional lead singer of Gorillaz, 2-D is seen roller-skating around Venice Beach.Favourably commenting on the new-found coherence reminiscent of The Fall, Drowned in Sound's Duncan Conrad noted the "radically shortened guest list" and the "written-on-the-road simplicity" that are more akin to the band's 2010 fan club giveaway than the "over-stuffed" Humanz.According to NME, The Now Now consists of "11 pop tracks that zip with energy, passion and an abundance of ideas",[17] Rolling Stone called it "optimistic by [Albarn's] usual standards".[46] Drowned in Sound called it a "disappointingly minor album, low on standout songs and big ideas", and lacking the band's trademark experimentation.