[6] Streaming services started as a result of two major technological developments: MPEG (motion-compensated DCT) video compression and asymmetric digital subscriber line (ADSL) data communication.[5] The first worldwide live-streaming event was a radio live broadcast of a baseball game between the Seattle Mariners and the New York Yankees streamed by ESPN SportsZone on September 5, 1995.During the mid-2000s, the streaming media was based on UDP, whereas the basis of the majority of the Internet was HTTP and content delivery networks (CDNs).[8][9] The online video platform site YouTube was launched in early 2005, allowing users to share illegally posted television programs.[11] Apple's iTunes service also began offering select television programs and series in 2005, available for download after direct payment.[10] A few years later, television networks and other independent services began creating sites where shows and programs could be streamed online.In 2013, in response to the shifting of the soap opera All My Children from broadcast to streaming television, a new category for "Fantastic web-only series" in the Daytime Emmy Awards was created.Traditional cable and satellite television providers began to offer services such as Sling TV, owned by Dish Network, which was unveiled in January 2015.[30][31] In 2020, the COVID-19 pandemic had a strong impact in the television streaming business with the lifestyle changes such as staying at home and lockdowns.[32][33][34][35][36][37] The Hybrid Broadcast Broadband TV (HbbTV) consortium of industry companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.[39] Samsung TV has also announced their plans to provide streaming options including 3D Video on Demand through their Explore 3D service.The W3C made the controversial decision to adopt Encrypted Media Extensions due in large part to motivations to provide copy protection for streaming content.[41] Additionally, BBC iPlayer makes use of a parental control system giving users the option to "lock" content, requiring a password to access it.[citation needed] Honour systems are also used where users are asked for their dates of birth or age to verify if they are able to view certain content.In both the old and new systems, subscribers have set-top boxes or other customer-premises equipment that communicates directly over company-owned or dedicated leased lines with central-office servers.Packets never travel over the public Internet, so the television provider can guarantee enough local bandwidth for each customer's needs.The Internet protocol is a cheap, standardized way to enable two-way communication and simultaneously provide different data (e.g., TV-show files, email, Web browsing) to different customers.In addition, transmission packet loss and latency caused by network impairments and insufficient bandwidth degrade replay quality.The generally accepted download rate for streaming high-definition (1080p) video encoded in AVC is 6000 kbit/s, whereas UHD requires upwards of 16,000 kbit/s.Most modern television streaming platforms offer a wide range of both manual and automatic bitrate settings which are based on initial connection tests during the first few seconds of a video loading, and can be changed on the fly.[45] Within the same decade, rapid deployment of LTE cellular network and general availability of smartphones have increased popularity of the streaming services, and the corresponding apps on mobile devices.Considering the popularity of smart TVs, smartphones, and devices such as the Roku and Chromecast, much of the US public can watch television via the Internet.Until long-term bandwidth issues are worked out and regulation such at net neutrality Internet Televisions push to HDTV may start to hinder growth.Subscribers could select movies and TV shows on Netflix's website and receive the chosen titles via DVDs in prepaid return envelopes.As the network continued to expand with its content, the service decided to rebrand themselves and took the name Paramount+, taking its name from Paramount Pictures film studio.The streaming service primarily features content that can be found on NBC networking channels as well as other third-party sources.With the increasing availability of Online video platform (e.g., YouTube) and streaming services, there is an alternative to cable and satellite television subscriptions.