Reader's Digest

Reader's Digest is an American general-interest family magazine, published ten times a year.For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to Better Homes and Gardens.[4] The magazine's format for several decades consisted of 30 articles per issue (one per day), along with an "It Pays to Increase your Word Power" vocabulary quiz, a page of "Amusing Anecdotes" and "Personal Glimpses", two features of funny stories entitled "Humor in Uniform" and "Life in these United States", and a lengthier article at the end, usually condensed from a published book.[7] Other regular features were "My Most Unforgettable Character" (since discontinued), the "Drama in Real Life" survival stories, and more recently "That's Outrageous".In more recent times, the format evolved into flashy, colorful, eye-catching graphics throughout, and many short bits of data interspersed with full articles.In 2007, the magazine said it would not have the competition for the 2007–08 school year: "...but rather to use the time to evaluate the program in every respect, including scope, mission, and model for implementation.It ceased publishing in China in 2012, due to a lack of sales caused by a relatively high price, a poorly defined audience and low-quality translated content.[15] In 1990, the magazine's parent company, The Reader's Digest Association, Inc. (RDA), became a publicly traded corporation.[4][13] Ripplewood invested $275 million of its own money, and had partners including Rothschild Bank of Zürich and GoldenTree Asset Management of New York.[24] In the mid-20th century, phonograph record albums of popular classical and easy-listening music, bearing the magazine's name, were sold by mail.[25][26] In 2001, 32 states' attorneys general reached agreements with the company and other sweepstakes operators to settle allegations that they tricked the elderly into buying products because they were a "guaranteed winner" of a lottery.The settlement required the companies to expand the type size of notices in the packaging that no purchase is necessary to play the sweepstakes, and to: The UK edition of Reader's Digest has also been criticized by the Trading Standards Institute for preying on the elderly and vulnerable with misleading bulk mailings that claim the recipient is guaranteed a large cash prize and advising them not to discuss this with anyone else.[30] The ASA investigation upheld the complaint in 2008, ruling that the Reader's Digest mailing was irresponsible and misleading (particularly for the elderly) and had breached three clauses of the Committee of Advertising Practice code.Better Capital sold Reader's Digest UK in 2013 for a nominal fee to venture capitalist Mike Luckwell.Nearly all major and minor articles are locally produced or selected from Canadian publications that match the Digest style.[43] Since 1950, Reader's Digest has published a direct mail series of hardcover anthologies containing abridged novels and nonfiction.From the mid-1960s to early 1980s, full-length, original works of non-fiction were published under the imprint Reader's Digest Press and distributed by Thomas Y. Crowell Co. Beginning in 1982, a series of classic novels was published as World's Best Reading and made available by mail order to magazine subscribers.
First issue of the Reader's Digest , February 1922
Reader's Digest building in Pleasantville
Former Reader's Digest building in Chappaqua, New York
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