It has roots in the Monterey Bay Aquarium's Fishing for Solutions exhibit, which ran from 1997 to 1999 and produced a menu of sustainable seafood options in their cafeteria.The organization's recommendations focus on the North American market, suggesting what seafood is a green "Best Choice", blue "Certified", yellow "Good Alternative", or a red "Avoid".The "Certified" category also marks responsibly caught seafood, however it is more specific to and aligns with the Certification definition provided by the United Nations’ Food and Agriculture Organization (FAO).Producers are encouraged to improve their fishing or farming habits through technical assistance, policy management, and even assurance in the sustainable seafood industry.Its business and culinary initiatives assist seafood buyers, distributors, retailers, food service professionals, and chefs in moving the marketplace towards environmentally responsible fisheries and aquaculture operations.