Friend of the Sea
[5] Some of the main world retailers participate, such as Carrefour, Coop Italia, Manor, Finiper, Aligro, Citysuper, Coldstorage, Conad, Despar, Esselunga, Fairprice, Lidl, Metro, Rewe, Spar, Walgreens, Walmart.Friend of the Sea's mission, in line with the United Nations 2020 Sustainable Development Goal 14, is to use its ecolabel and conservation projects and campaigns to contribute to the health of the world's oceans.[9] According to the “State of Sustainability Initiatives Review: Standards and the Blue Economy” published in 2016 by the International Institute for Sustainable Development (IISD), “FOS production has grown at a rate of 91% per annum between 2008 and 2015, reaching 9.3 million metric tons of FOS-certified wild catch seafood in 2015 (5.7% of global, 10.1% of total wild catch) making it the single largest source of certified catch on the global market.”[10] Friend of the Sea is a Member Associate of Infofish, the project of the Food and Agriculture Organization (FAO) of the United Nations, providing marketing information and technical advisory services to the fishery industry.[13] In May 2019, Friend of the Sea managed to lead Just Eat, Deliveroo and Menulog (Australia) to take off shark fin soups off their menu.Article 30 of the FAO Guidelines for Ecolabelling of Marine Fisheries Products requires that: The “stock under consideration” is not overfished, and is maintained at a level which promotes the objective of optimal utilization and maintains its availability for present and future generations, taking into account that longer term changes in productivity can occur due to natural variability and/or impacts other than fishing.