PrimeLocation
PrimeLocation primarily addresses the upper and middle property markets.The website lists properties from over 16,000 estate agent branches,[1] including high-end estate agents such as Knight Frank, Hamptons International and Strutt & Parker.In 2011, DMGT merged its Digital Property Group with Zoopla, aiming to challenge Rightmove.In June 2016, Zoopla Property Group (ZPG) announced that it was planning to relaunch Primelocation.The objective was for Primelocation to appear more contemporary, with differentiation for area sponsorship and premium listings.