Formerly known as NGK Spark Plug Co. Ltd., the company’s automotive business (with its brands NGK Ignition Parts and NTK Vehicle Electronics) revolves around the manufacturing and the sale of spark plugs and related products for internal combustion engines, as well as vehicle electronics and ceramics for a wide range of applications in the automotive industry and beyond.[1] It expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in its 2040 Vision.As well as designing and testing new prototype automotive products, the unit develops technologies to combat issues such as vehicle exhaust emissions.[11] In May 2024, Niterra moved its EMEA Regional Headquarters (RHQ) within the city of Ratingen to Balcke-Dürr-Allee 6, which is situated in the newly redeveloped Schwarzbach Quarter.[12] Niterra supplies ignition and vehicle electronics products for 4-wheel, 2-wheel, ATV/SSV, snowmobile, agriculture, gardening, marine and industry applications.[19] Based on the United Nations’ ‘Sustainable Development Goals’, this vision sets the milestones for the company until the end of the 2020s and the following ten years leading up to 2040.[20] As part of this transformation, the company launched a $100 million Corporate Venture Capital Fund in April 2021 to pursue new opportunities in these areas.