Lego Ninjago
They are also trained in the fictional martial art of "Spinjitzu" by their ancient and wise teacher, Master Wu, giving them the ability to fight against the forces of evil.The main focus of the line is the formation and consequent exploits and trials of a group of teenage ninja, battling against the various forces of evil.The Ninjago product development team in Fort Lee, New Jersey spent several days monitoring groups of eight to ten-year-old boys to gauge their reactions to various concepts and storyboards, including ninjas, underwater adventures and futuristic cities.[8] Cerim Manovi, Senior Design Manager for the theme stated, "Ninjas crystallised themselves because we were, like: 'What’s the greatest hero entry point?'"[9] During the development process, the Ninjago team took a trip to the Ninja Museum of Igaryu, located three hours to the north of Tokyo, Japan in order to get inspiration for the theme.[10] The Ninjago theme then employed the use of an original story that would appeal to young teenage boys, by creating a cast of characters that focused on a group of ninja heroes and a wide variety of villains.Although the original intention was to remain true to the historical setting, the Ninjago team decided that technology could be introduced without having a detrimental effect on the characters.However, the strong sales performance of the line combined with the company's increased engagement with online communities resulted in The Lego Group reversing this decision.The company had begun to use online forums, such as Lego Cuusoo, to engage with fans and obtain customer feedback relating to its product range.[17] In February 2021, Design Manager Michael Svane Knap commented on the ongoing appeal of the theme by stating, "When Lego Ninjago was originally created more than 10 years ago, it was as much luck as it was skill that made us get to where we are today.The second generation was released in 2015 and consisted of a ripcord mechanism to launch the spinner into the air, recreating the art of "Airjitzu" in the Ninjago TV series.The Skybound sets focused on Nadakhan and his band of sky pirates and included pirate-themed locations and vehicles from the season, such as Tiger Widow Island, Misfortune's Keep and The Lighthouse Siege.The first wave featured island-themed vehicles and locations from The Island such as Catamaran Sea Battle, Lloyd's Jungle Chopper Bike and The Keepers' Village.[49] The second wave introduced the sea-themed vehicles and locations of Seabound, including Ninja Sub Speeder, the Hydro Bounty and Temple of the Endless Sea.Empress Mech, Destiny's Bounty: Race Against Time, Nya and Arin's Baby Dragon Battle and Ninjago City Market."[61] In 2019, the first Legacy wave reimagined previously released vehicles like Jay's Storm Fighter, Cole's Earth Driller, Kai's Blade Cycle & Zane's Snowmobil, and also included the Monastery of Spinjitzu.[65] To mark this milestone, The Lego Group released a limited number of playsets in the Ninjago Legacy line that include exclusive collectible golden minifigures of the main ninja characters.The playset, similar to the earlier Ninjago City set, is a high rise that contains multiple small shops, including Chen's Noodle House and Ice Planet.A range of 10th anniversary BrickHeadz was announced in May 2021, which included Golden Lloyd, Nya Samurai X, and Firstbourne Dragon as buildable characters.[78] On 31 October 2024, it was announced that a live-action Ninjago film from Universal Pictures is in development, with Dan and Kevin Hageman attached to pen the script.[81] In September 2015, a puppet-style live show made its debut at Legoland Malaysia Resort, titled Lego Ninjago and The Realm of Shadows.[82] This was followed by the introduction of Lego Ninjago: The Ride at the same park in June 2016, an interactive attraction manufactured by Triotech, which uses Maestro hand gesture technology in place of a hand-held device.[89] In addition, several Ninjago-themed attractions at Legoland resorts were designed to test balance, agility, speed and creativity, including Zane's Temple Build, Kai's Spinners, Cole's Rock Climb and Jay's Lightning Drill.[107][108][109][110][111][112] In September 2021, the first two Lego Ninjago Spinjitzu Brothers books titled The Curse of the Cat-Eye Jewel and The Lair of Tanabrax were published by Penguin Random House.[121] In the same year, another video game titled Lego Ninjago: Shadow of Ronin was released on 24 March 2015 based on Possession the fifth season of the show, which was developed by TT Fusion.The campaign featured stop-motion animated content that included the characters from the Ninjago TV series, which was released across television, digital and social media on 7 March 2019.The story involved Lord Garmadon plotting a mission to steal a slime cannon, resulting in the Lego Ninjago characters having to defeat him.[143] In May 2021, the Ninjago characters Jay and Nya appeared in Ninja Vlogs, 3D animated vlog-style videos, which were produced using motion capture and real-time rendering.[152] In 2015, Master Wu Dragon (set number 70734) was a winner of "DreamToys" in the "Build It And They Will Thrive" category by the Toy Retailers Association.[165] Due to the long-term popularity and indefinite continuation of the Ninjago line, the brand is described as an annual evergreen Lego product range.
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