Meat and Livestock Commission
The MLC was previously an independent non-departmental public body, but from 1 April 2008 it was superseded by the Agriculture and Horticulture Development Board.[1] The MLC's income derived from a levy on every slaughtered carcass with additional funding directly from the government.[4] In 2000 alone, the MLC and the Government jointly funded a £4.6 million ad campaign to promote British pig meat.[3] In 2006 the British arm of People for the Ethical Treatment of Animals (PETA) unveiled a poster [5] linking eating meat with child abuse.However, the Advertising Standards Authority (ASA) agreed that PETA can continue to place ads expressing this point of view.,[7] stating that “While we recognised that some viewers would find the text used in the ad inappropriate, we understood that PETA had intended to convey that, in their opinion, feeding meat to children, and thereby exposing them to potentially harmful influences, was tantamount to abuse”.