[10][11][12] In 1980, they launched their first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent.[26] Bernard Matthews has four main operating sites within the UK: Great Witchingham (Norfolk), Holton (Suffolk), Derby (Derbyshire) and Sunderland (Tyne & Wear).Bernard Matthews Limited is based in the East of England and produces a range of fresh, cooked and frozen turkey products which it sells across the UK.Bernard Matthews Farms produces turkey for leading UK grocery supermarket chains for use under their own retail brands, and also for businesses supplying the out-of-home foodservice market.[37] In 2020, Bernard Matthews' relaunched the Turkey Twizzler brand,[38][39] and they went back on sale in Iceland Stores and other major retailers in the United Kingdom.[16][41] Palmer's and Allan's defence lawyer, Simon Nicholls, stated that their actions were part of a 'culture' at the Norfolk plant and, describing the conditions in the unit as "appalling", said: "You can see why people move to an organic, more open type of farming.[45] Consequences of the outbreak included bans by a number of countries on the importation of poultry from Britain, a sharp fall in sales of Bernard Matthews products resulting in workers being laid off and a collapse in confidence in the brand.An employee was recorded kicking a piece of turkey that had fallen from the production line and then picking it up and discarding it before touching an active conveyor belt carrying food with the same gloves.Both the undercover reporters found that food was contaminated with plastic and machinery to detect metal in products was defective, but neither was investigated when brought to the attention of superiors.