He followed up on discussions between US Army leadership (four-star general Paul J. Kern) and Disney Imagineering president Bran Ferren, on how to gain access to Hollywood entertainment industry expertise in high-technology areas such as computer-based Modeling & Simulation, and Virtual Reality.[3] It was created to combine the assets of a major research university with the creative resources of Hollywood and the game industry to advance the state-of-the-art in training and simulation.UARCs are a strategic United States Department of Defense (DoD) Research Center associated with an American university.The mission of the ICT UARC is to conduct basic, applied, and advanced demonstration research to develop the new tools, methods, and technologies required to improve military training, education, and combat operations.Army program managers include Mr. Mark McAuliffe, Dr. Jim Blake, Dr. Jeff Wilkinson, Dr. John Hart (2008-2022) and Dr. Keith Brawner (2022–present).