iHeartRadio MMVAs
[3] In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia.[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.In 1993 Michael Kennedy, director, and Kids In The Hall crowded into the Speaker's Corner booth outside the MuchMusic studios to accept the award for Best Comedy Video for "Terriers".In 2016, Bell Media signed an exclusive pact with iHeartMedia[11] and began co-branding the awards with iHeartRadio to "further elevate the MMVAs internationally.[5] According to CTV Toronto, Bell Media "hopes the shift will help establish a new back-to-school event.
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