Melon Music Awards
The Melon Music Awards (Korean: 멜론 뮤직어워드) is a major music awards show that is held annually by Kakao Entertainment (a Kakao company) through its online music store Melon.The event was initially a fan-voted award conducted entirely online from 2005 through 2008, and has been officially held offline in Seoul since 2009.[1] The award show uses digital data from the Melon music platform—along with online voting and judges evaluation—to base its awards to artists who have had exceptional performance during the year.[2] The awards show underwent a logo rebranding starting with the 2019 edition.2020 Melon Music Awards was held for 4 days from December 2 to 5, dubbed as "MMA Week", and was broadcast online due to government restrictions imposed because of the ongoing COVID-19 pandemic.