Heddon (brand)
In their growth years, the company also made rods, reels and other peripheral fishing gear.Since then the company has been sold multiple times, finally ending up as part of EBSCO Industries.Many of these lures have been resurrected by later owners, and are still made, such as the "Lucky 13", the "Zara Spook", the "Meadow Mouse" and the "River Runt" all of which remain popular with fisherman more than a century after their introduction.Many Heddon lures were copied by other firms, often with some subtle changes to avoid legal conflict.[clarification needed] All models and series from Old Fishing Lures and Tackle 6th Ed.