Written by Rowland, Andre Merritt, Samual Watters, and Jonas Jeberg, the uptempo Europop song is the second international single (fourth overall) taken from her third studio album, Here I Am (2011).Critics mainly praised the song for Rowland's vocals, as well as an infectious and refreshing production which uses Europop melodies, guitar riffs, and Glee-like handclaps.An accompanying music video, directed by Sarah Chatfield, features the iPad interface and scenes of Rowland partying with friends in Los Angeles.In an interview with the German editor of her official website, Rowland has said that "On and On" (produced by Brian Kennedy) or the Pitbull-assisted "Take Everything", written by Jim Jonsin, were considered for release as second international singles.[1][2] However, on August 18, 2010, UK station BBC Radio 1 announced that "Forever and a Day" was the name of Rowland's new single and subsequently played the record for the first time.The review said, "French DJ Antoine Clamaran has turned K Row’s mid-tempo jam into the perfect summer anthem – with killer beats, an uplifting chorus and suitably cheesy video (below).The finger then re-appears and clicks on the scroll bar, which appears on screen as if to rewind the clip and the original scene of Rowland alone on the rooftop plays as the music fades.It also said, "The pop diva continues her ascent to grown woman in this sun-soaked video, making good use of palm trees, a convertible, and the Los Angeles skyline," commenting that she takes "a breezy approach so casual it almost does look like a camera crew just happened to stumble upon a typical day out with the girls."
The opening scene of the video, showing the use of the
iPad
interface which is present throughout the clip