Famous Players–Lasky
[3] In September 1927, the Paramount Famous Lasky Corporation studio in Astoria (New York City) was temporarily closed with the objective of equipping it with the technology for the production of sound films.While initially the agreement seemed like a good deal, Zukor and Lasky quickly realized that they could make much higher revenues if they could integrate the production and distribution of their films.On July 13, 1916, at Paramount Corporation's annual board meeting, Hodkinson found himself ousted from the presidency and replaced by Abrams, who won the seat by a single vote.[13][14] Financial problems within the movie industry as a result of the Great Depression pushed Paramount Publix Corporation, with $2,020,024 in debts but only $134,718 in assets, into receivership on August 3, 1933.[16] In addition to block-booking charges, the case also accused Famous Players–Lasky of using theater acquisition to intimidate film exhibitors into agreeing to unwanted block booking deals.[17] Several grievances were brought to court, including one from an independent theater owner in Middleton, New York, who claimed when his movie house rejected a five-year block booking deal with Famous Players–Lasky, the distributor used predatory tactics to run him out of business.Celebrities such as Mary Pickford, Marguerite Clark, Rudolph Valentino, Gloria Swanson, Clara Bow, Nancy Carroll, Sessue Hayakawa, Mae Murray, opera singer Geraldine Farrar, Owen Moore, Thomas Meighan, Cleo Ridgely, and Ruth Chatterton helped to define the Famous Player-Lasky brand.