Chief design officer
"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives.They may also be responsible for aspects of advertising, marketing, and engineering.The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives.In some companies the title is in name only and does not actually mean the role holder is an executive.Some companies – such as IBM have many CDOs as executives of major divisions within the corporation.