[6] Paramount Pictures then acquired the other 49 percent of CBS in 1929, but the Great Depression eventually forced the studio to sell its shares back to the network in 1932.CBS ventured and expanded its horizons through television starting in the 1940s, spinning off its broadcast syndication division Viacom to a separate company in 1971.The network also provides daytime programming from 11:00 a.m. to 4:00 p.m. Eastern and Pacific weekdays (subtract 1 hour for all other time zones), including a half-hour break for local news and features the game shows The Price Is Right and Let's Make a Deal, soap operas The Young and the Restless and The Bold and the Beautiful, and the former talk show The Talk, which will be replaced by the new soap opera Beyond the Gates on February 24, 2025.The panel featured Sheryl Underwood, Amanda Kloots, Jerry O'Connell, Akbar Gbajabiamila, and Natalie Morales who served as moderator.Other than Guiding Light, notable daytime soap operas that once aired on CBS include As the World Turns, Love of Life, Search for Tomorrow, The Secret Storm, The Edge of Night, and Capitol.Otherwise, CBS's children's programming has mostly focused on animated series such as reruns of Mighty Mouse, Looney Tunes, and Tom and Jerry cartoons, as well as Scooby-Doo, Fat Albert and the Cosby Kids, Jim Henson's Muppet Babies, Garfield and Friends, and Teenage Mutant Ninja Turtles.The first of these outsourced blocks was the CBS Kidshow, which ran until 2000 and featured programming from Canadian studio Nelvana[13] such as Anatole, Mythic Warriors, Rescue Heroes, and Flying Rhino Junior High.In March 2006, CBS entered into a three-year agreement with DIC Entertainment, which was acquired later that year by the Cookie Jar Group, to program the Saturday morning time slot as part of a deal that included distribution of select tape-delayed Formula One auto races.The Litton-produced CBS Dream Team block, aimed at teenagers 13 to 16 years old, began broadcasting on September 28, 2013, replacing Cookie Jar TV.[23] CBS was the original broadcast network home of the animated primetime holiday specials based on the Peanuts comic strip, beginning with A Charlie Brown Christmas in 1965.The word "SPECIAL", in all caps and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion (which was edited incidental music from the CBS crime drama Hawaii Five-O, titled "Call to Danger" on the Capitol Records soundtrack LP).Telecast every few months between 1958 and 1972, first in black-and-white and then in color beginning in 1966, these programs introduced millions of children to classical music through the eloquent commentaries of Bernstein.It was subsequently remade by CBS in 1965, with Lesley Ann Warren, Stuart Damon, Ginger Rogers, and Walter Pidgeon among its stars; the remake also included the new song "Loneliness of Evening", which was originally composed in 1949 for South Pacific but was not performed in that musical.Hosts for the broadcast included Arthur Godfrey, Art Linkletter, Bob Barker, Gary Collins, Willard Scott (although under contract with CBS' rival NBC), and Alex Trebek.The Miss USA beauty pageant aired on CBS from 1963 to 2002, during a large portion of that period, the telecast was often emceed by the host of one of the network's game shows including Bob Barker from 1967 to 1987 (at which point Barker, an animal rights activist who eventually convinced producers of The Price Is Right to cease offering fur coats as prizes on the program, quit in a dispute over their use), succeed by Alan Thicke in 1988, Dick Clark from 1989 to 1993, and Bob Goen from 1994 to 1996.[49][50][51] Announced on October 16, 2014 (one day after HBO announced the launch of its over-the-top service HBO Now) as the first OTT offering by a USA broadcast television network, the service initially encompassed the network's existing streaming portal at CBS.com and its mobile app for smartphones and tablet computers; CBS All Access became available on Roku on April 7, 2015, and on Chromecast on May 14, 2015.[54][55][56][57][58] CBS All Access offered the most recent episodes of the network's shows the day after their original broadcast, as well as complete back catalogs of most of its current series and a wide selection of episodes of classic series from the CBS Television Distribution and ViacomCBS Domestic Media Networks program library to subscribers of the service.[49] Original programs aired on CBS All Access included Star Trek: Discovery, The Good Fight, and Big Brother: Over the Top.Golden died unexpectedly in 1959, and was replaced by Lou Dorfsman, one of his top assistants, who would go on to oversee all print and on-air graphics for CBS for the next 30 years.In addition, for the first time in history, CBS became the first broadcast network to partner with a national retailer (in this case, Kmart) to encourage viewership, with the "CBS/Kmart Get Ready Giveaway".The two main components of the rebranding are a "deconstructed eye" motif using the individual shapes of the eyemark (such as an animated station ID), and a five-note sound trademark developed by the audio design agency Antfood, phonetically resembling the "This is CBS" slogan.In Canada, CBS network programming is carried on cable, satellite, and IPTV providers through affiliates and owned-and-operated stations of the network that are located within proximity to the Canada–United States border (such as KIRO-TV in Seattle; KBJR-DT2 in Duluth, Minnesota: WWJ-TV in Detroit; WIVB-TV in Buffalo, New York; and WCAX-TV in Burlington, Vermont), some of which may also be receivable over-the-air in parts of southern Canada depending on the signal coverage of the station.In Central America, the Dominican Republic and the Caribbean, many subscription providers carry either select U.S.-based CBS-affiliated stations or the main network feed from CBS O&Os WCBS-TV in New York City or WFOR-TV in Miami.In Peru, many subscription providers carry either select U.S.-based CBS-affiliated stations or the main network feed from CBS O&Os WCBS-TV in New York City or WFOR-TV in Miami.In Colombia, many subscription providers carry either select U.S.-based CBS-affiliated stations or the main network feed from CBS O&Os WCBS-TV in New York City or WFOR-TV in Miami.Several CBS entertainment programs such as CSI, Late Show with David Letterman, and Survivor Series are broadcast by Studio 23 (now S+A) and Maxxx, which are both owned by ABS-CBN Corporation.Following the CBS-Viacom merger, the Hindi-language general entertainment channel Colors TV became a sister network to CBS through the Viacom18 joint venture with TV18.In 1995, CBS refused to air a 60 Minutes segment that featured an interview with a former president of research and development for Brown & Williamson, the U.S.'s third largest tobacco company.In 2004, the Federal Communications Commission imposed a record $550,000 fine, the largest fine ever for a violation of federal decency laws, against CBS for an incident during its broadcast of Super Bowl XXXVIII in which singer Janet Jackson's right breast (which was partially covered by a piece of nipple jewelry) was briefly and accidentally exposed by guest performer Justin Timberlake at the end of a duet performance of Timberlake's 2003 single "Rock Your Body" during the halftime show (produced by then sister cable network MTV).[100][101][102] On January 14, 2013, CNET editor-in-chief Lindsey Turrentine said in a statement that its staff was in an "impossible" situation due to the conflict of interest posed by the lawsuit, and promised to prevent a similar incident from occurring again.
Wordmark (1941–1951)
Wordmark in Helvetica Condensed font (1946–1951)
The classic CBS corporate logo, using the CBS Didot typeface, which was still used by
CBS Television Distribution
until 2021
CBS 2020 logo with "Streaming on
Paramount+
" lockup.