Budweiser is a 5.0% ABV Adjunct pale lager introduced in 1876 by Adolphus Busch and has become one of the best selling beers in the United States.A version of Budweiser Select that contains 55 calories per 12 US fl oz serving (650 kJ/L) is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials.[7][8] In May 2022, InBev announced that they were falling short of their previously stated goal of 20% of their beverage volume being alcohol free, having reached 6% saturation at the time.InBev has received negative press from critics with complaints such as "who drinks Budweiser for the taste", and The Week calling it "an attack on American values".[17] Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer.From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show.[21][20] On April 14, 2023, Anheuser-Busch CEO Brendan Whitworth released a statement saying, "We never intended to be part of a discussion that divides people."[23] On April 20, 2023, White House Press Secretary Karine Jean-Pierre spoke out against the rhetoric of "violence and vitriol" against transgender Americans by those boycotting the beverage.[24] In late April, a spokesperson for Anheuser-Busch said that two executives – Bud Light's vice president of marketing and her boss – would take leaves of absence.[29][30][31] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".[32][33] Doukeris also said that the company would triple Bud Light's advertising budget in the upcoming months in an attempt to recover billions of dollars of lost sales.For the winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales.[42] In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita", an apple-flavored margarita sold until November 2014.It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "Strangers in the Night".On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.[51] It was discontinued in 2020, in favor of a new non-alcoholic beer brand, Budweiser Zero, which features a different recipe and a partnership with professional NBA player Dwyane Wade.These include: AmberBock is a 5.1% ABV amber lager which uses roasted black barley malt in the ingredients, and which received a World Beer Cup Bronze Medal in 1998.Lance Armstrong signed on October 6, 2009, a three-year agreement to become Michelob Ultra's new spokesperson and ambassador, but was dropped by the company in 2012 after being accused of using performance-enhancing drugs.The hosts, Kevin Rose and Alex Albrecht, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs.[66] The Busch brand was introduced largely in response to Major League Baseball rules in force in the 1950s, when stadium corporate naming rights were a fairly new and somewhat controversial concept.The "beer" contains no alcohol or hops, but is made with pork bone broth, water, vegetables, herbs, and spices.[citation needed] Johnny Appleseed is a 5.5% ABV cider produced by Anheuser-Busch subsidiary Brokenstraw Beverage LLC and introduced in April 2014.Brokenstraw Beverage was created by Anheuser-Busch in 2014 as a corporate identity to manufacture and distribute Johnny Appleseed out of their Baldwinsville, New York brewery.[73][74][75] LandShark also has Bar & Grill locations in Pensacola, Florida, Myrtle Beach, South Carolina,[76] Atlantic City, New Jersey,[77] Branson, Missouri, Buford, Georgia, and Biloxi, Mississippi.[citation needed] The name is derived from the Jimmy Buffett song "Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land".[78] The Chicago brewery continues to produce and sell small batch beers while their national offerings are made in bulk at various Anheuser-Busch facilities.[85] Shortly after its launch, King Cobra was supported by an advertising campaign featuring actor, martial artist, and former American football player Fred Williamson and the tag-line "Don't let the smooth taste fool you!"[citation needed] Hurricane High Gravity Lager is an 8.1% alcohol malt liquor beverage available primarily in the United States.[97] Several days after acquiring the Four Peaks brand and assets, InBev announced the purchase of Breckenridge Brewery, with brewpubs based in Colorado.[99][100] The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops.