Avenue of the Arts is a city-designated arts cultural district[1] on a segment of Broad Street in Philadelphia, Pennsylvania, United States that includes many of the city's cultural institutions, most notably the theater district south of City Hall.The name Avenue of the Arts originated in a strategy by mayor Ed Rendell to redevelop South Broad Street in Center City.Avenue of the Arts is the locale for many of the city's large theatres, including Kimmel Center for the Performing Arts (home of the Philadelphia Orchestra), the Academy of Music, Miller Theater, Wilma Theater, Liacouras Center, and Suzanne Roberts Theatre.Buildings for the University of the Arts are located just south and east of the Kimmel Center; the Miller Theatre is often used for high-end productions involving the school.The availability of public transportation makes Avenue of the Arts highly accessible to visitors.