Shops along 9th Street opened up shortly after to cater to the new Italian community and have remained in the area to this day, with many of the present vendors tracing the founding of their businesses back to the first decade of the 20th century.The area continues to attract new immigrants as a significant number of Vietnamese, Korean, Chinese and Mexican-run businesses have joined the traditional Italian shops in the market.[4] One of several curb markets established in the early 20th century offering fresh produce and a variety of ethnic specialty foods, it has evolved into a popular Philadelphia icon.[5][6] The outdoor market features bright colorful metal awnings covering the sidewalks where vendors of fruit, vegetables, fish, and housewares conduct business year-round.Outdoor seating at cozy cafes, upscale gift stores and gourmet shops are thriving among the market's traditional produce vendors, specialty butchers, and cheese mongers.