Agent Provocateur (lingerie)
[3] In 1994, Agent Provocateur was founded by Joseph Corré, the son of Vivienne Westwood, and his then-wife Serena Rees.[1] As part of a "pre-pack" deal, it was purchased by Four Holdings, a company one-third owned by British businessman Mike Ashley who reportedly paid around "£25m after seeing off competition from private equity firm Lion Capital.[20] In January 2019, the brand hired plus-size model Charli Howard to front their Valentine's Day campaign, entitled "A Love Letter To Myself".They penned a flowing Spencerian wordmark as well as a racy leg logo for products including tissue paper and fabric monograms.[27] Agent Provocateur said that the stores are "operated by franchisees under franchise/license agreements" according to "a system established by the previous owner of the business, many years ago" and that the company itself "does not 'operate' in Russia.