Dunlop Slazenger

Dunlop Slazenger was a sports equipment manufacturing company formed by now-defunct BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985.[1] The company is most recognised for its involvement in golf, tennis, squash, and badminton through the Dunlop Sport, Slazenger, Maxfli and Carlton Sports brands.[2] In 1996, the company was sold in a management buyout backed by private equity firm Cinven.[6] The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004.Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17.
Tennis balls and parts manufactured by Dunlop Slazenger, on display at the London Design Museum
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