[1] The inaugural event was held in September 2011 at One Mayfair, London formerly a church and now a Grade 1 listed building.They were: Nichole de Carle (Lingerie designer), Claire Franks (Intimate Apparel Consultancy), Kelly Isaac (The Lingerie Collective), June Kenton (Rigby & Peller), Gillian Proctor (De Montfort University), Kat Slowe (Lingerie Insight) and Sharon Webb (Debenhams).[7] The judging panel for 2012 consists of 9 industry figures, 4 return from the 2011 panel: Claire Franks (Intimate Apparel Consultancy), Kelly Issac (Lingerie Collective), Gillian Proctor (De Montfort University) and Sharon Webb (Debenhams).The 5 new judges are Paul Ager (UK Fashion & Textile Association), Helen Attwood (Selfridges), Michele Duncan (Invista), Joanna Holmes (Shop Direct Group) and Barbara Horspool (New Look).[9] Lingerie brands Curvy Kate and Dirty Pretty Things received 4 nominations whilst 7 other brands had 2 (Freya, Kiss Me Deadly, La Perla, Made by Niki, Myla, Panache and Paolita).