Created in 1990, it was the longest and richest of all the international events organized by the Fédération Internationale de Volleyball (FIVB).[1][2] The World League was created in 1990 as part of the intensive marketing programme that would become a distinctive mark of the FIVB's activities near the end of the century.In 1996, foreshadowing what would happen just a couple of months later at the Atlanta Olympic Games, the Netherlands beat them in an extremely tight five-set match, before Italy once again won the gold in 1997.Italy's supremacy in the World League began to wane in 2001, when Brazil won a second gold medal, beating the Italians in three straight sets.The interruptions to Brazil's dominance came in 2002, when Russia took the title, and in 2008, with the United States winning gold and gaining positive momentum going into the Beijing Olympics.