Performing during the show in position 8, "Sweet People" was announced among the top 10 entries of the second semi-final and therefore qualified to compete in the final on 29 May.Between 2005 and 2009, NTU had set up national finals to choose both or either the song and performer to compete at Eurovision for Ukraine, with both the public and a panel of jury members involved in the selection.[3][4] On 29 December 2009, NTU announced during a press conference that they had internally selected Vasyl Lazarovych to represent Ukraine in Oslo.[12][13][14] The jury panel consisted of Dmitry Gershinzon (chief manager of Sony Music), Oleksandr Zlotnik (composer), Aniko Rekhviashvili (choreographer), Elena Zagorodnyuk (director of music and entertainment at NTU), Vasyl Ilashchuk (President of NTU) and Vasyl Lazarovych.[15][17] On 15 March, it was announced that the broadcaster's management had resigned from their respective positions meaning a new selection may be organised to replace Lazarovych as the Ukrainian representative for the 2010 contest.[18][19][20] The new management of NTU held an emergency press conference on 17 March where they announced the organisation of a new open national final.[4] The second national final held in order to select Ukraine's entry for the Eurovision Song Contest took place on 20 March 2010 at the Savik Shuster Studio in Kyiv.[23][24] The second stage was the televised final, which took place on 20 March 2010 and featured the twenty acts vying to represent Ukraine in Oslo.Twenty entries competed and the winner, "To Be Free" performed by Alyosha, was selected through the combination of votes from a public televote held between 18 and 20 March 2010 and an expert jury.[35][36][37] The replacement entry "Sweet People", written by Alyosha together with Borys Kukoba and Vadim Lisitsa, was announced on 24 March and presented to the public the following day via the official Eurovision Song Contest's YouTube channel.[41][42] Alyosha's stage costume was designed by Liliia Litkovska, who created it to portray the singer as "a girl who fights for purity on her planet" and "is hurt by what is happening in the world".This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.