It launched operations in July 1995 with scheduled flights to Los Angeles and San Francisco and added more destinations later in the year.In late 1996, the airline began to suffer financial difficulties due to an illegal takeover (see corporate affairs), deciding to reduce its scheduled operations in favor of the charter industry.TriStar Airlines began operations on July 17, 1995, with flights to Las Vegas, Los Angeles, San Francisco, and the Grand Canyon.[7] Faced with financial troubles and low passenger numbers, TriStar decided to shift its focus to the more lucrative charter industry in September 1996.[11] TriStar Airlines was headquartered in Las Vegas, Nevada,[12] It used the slogan The better choice;[13] and its logo, consisting of three stars for the owner, Tulsie Issurdutt's, three children and a color scheme of red, gray, black, and white, won the Award of Excellence For Logo Design in a 1996 American Corporate Identity competition.