[2] The logo was launched in early June 2018 at the Lafcadio Hearn Japanese Gardens, Tramore, which was attended by the Green Party and Ireland South MEP, Grace O'Sullivan.[12] The group aspire to become the first "Green" seaside town in Ireland and one of a number of initiatives undertaken, in conjunction with Waterford City and County Council, has been to extensively expand the biodiversity of the habitats in Tramore's back strand.They developed ecological and wildlife features in Tramore Nature Park and plan to include a bird hide, bug hotels and twelve bee friendly flower beds.[13] A number of signs have been erected around the park indicating the variety of wildlife present which can be seen in Tramore's back strand which is a Special Area of Conservation.The group also partnered with Glor Na Mara primary school who helped collect funds, before the COVID-19 pandemic in the Republic of Ireland, which went towards the construction of the bird hide in the park.