Titan Leeds

Titan Leeds was a Philadelphia-based publisher of The American Almanack.Daniel Leeds was in born 1651 in Essex, England; he died in New Jersey in 1720.In 1687 Daniel Leeds published an almanac that than astrology signs.Franklin used the first edition of his almanac to promote the hoax prediction of Leeds's death (Oct. 17, 1733, 3:29 P.M., at the very instant of the conjunction of the Sun and Mercury), and encouraged his readers to buy next year's edition of Poor Richard's Almanack to see if Franklin was right as a publicity stunt and attempt to drive Titan Leeds's American Almanack out of business.When Leeds actually died in 1738, Franklin publicly commended the impostors for ending their charade.
almanacPhiladelphiaBenjamin FranklinPoor Richard's AlmanackQuakerList of premature obituariespublisher