[citation needed] The New York Times felt that Times Square Studios was meant to be a response to the "Window on the World" Studio 1A NBC had launched at Rockefeller Center for its morning show Today in 1994—which marked an era of dominance for the program over ABC's competing Good Morning America.It was argued that Disney needed its own on-air showpiece in a prominent location, and that "a dynamic Manhattan street scene is now considered an essential production element for a morning show".The team also worked with Roger Goodman, ABC's vice president for special projects, on its facilities for Good Morning America.The facade of the building also features a video screen and a pair of news tickers, both of which are upgraded with state-of-the-art display technology every few years.[2] Under the direction of Tim Hayes, notable early productions originating from Times Square Studios included 20/20, Primetime, ABC College Football, NBA Shootaround, The Insider, Entertainment Tonight, and many others between the years 1999 and 2007.
Exterior (looking east from
Broadway
) of the Times Square Studios (April 2004)